Beth Demme Blog

Virtue signaling generally refers to an empty act, but is virtue signaling all bad? We each have virtues that we deem important and sometimes we want to signal them. Plus, awareness is valuable and what seems like a meaningless gesture might bring attention that generates change. But then, what do we do when companies signal virtues we disagree with? Do we stop doing business with them or is that taking it too far?  Steph and I talk about the Capitol riots, Breast Cancer Awareness month, the ALS Ice Bucket challenge, corporate virtue signaling, Chick-Fil-A, and more as we explore the concept of virtue signaling.

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